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Monday, February 29, 2016

First Eat- Healthy breakfast app


When I first got an email from FirstEat team, I wasn't sure how was the portal different from other app based food store.  Without knowing much about the portal, I agreed to attend the bloggers breakfast meet at Kitchens of the World in Gurgaon on 27th February, Saturday.

Launched in Nov 2015, FirstEat started with a philosophy of #PehleKhao, since this is what our moms remain concerned about. (First Eat is Pehle Khao in Hindi) Co founders Shitiz Dogra,  Mannat Wadhera, Saikat Bagchi and Rishabh Tickoo started with a concept of healthy food, primarily breakfast since it is the most neglected and abused meal of the day, especially for the corporate professionals who are pressed for time always. Find out about them here

First Eat app is available on Google Play and Apple Store android.
FirstEat is present in Gurgaon currently, wherein they target to deliver healthy breakfast or evening snacks to workplaces. The menu has listed healthy balanced items prepared in minimum or no oil and no fatty additions. It includes poha (Rs 65), vermicelliupma (Rs 65) ,aloo parantha box (Rs 85), veggie salad (Rs 125), sauteed idli salad (Rs 85) , omlette with sautéed vegetables (Rs 100), veg and non veg sandwich. They also have two fresh cold pressed drinks- Detox Juice of beetroot, carrot, ginger and Rejuvenating  Juice of Spinach, lemon, ginger each at
Rs 85.

Detox juice
Now that's not a bad deal. For people who end up paying Rs. 200-250 on high calorie unhygenic meals, FirstEat comes as a boon with healthy and economical meals. Not to forget the big portion size. I can vouch for it since this is how we were served. The meals are packed in hygienic, leak proof, microwavable bowls. The team does not compromise with quality.
Warm water with lemon honey

For the meet, dedicated areas with name tags were assigned to bloggers. That made us feel special. Not many bloggers were invited, which gave enough room for discussion and feedback. Hubby and I spoke at great length with Shitiz and Mannat about First Eat's business model, operations, plans of expansion and target group. The team also recently got covered by Outlook Business. Read here- http://www.outlookbusiness.com/enterprise/big-idea/now-a-food-app-for-the-calorie-conscious-2608

Healthy poha
We got to taste poha, omlette & salad with both the juices. As a health concious person, I give it 5 on 5 for freshness and no/less fat and oil in the preparations. Before the breakfast was served, we were treated with lemon honey warm water, as a reminder to cleanse your body and start healthy! Warm water also calms down the stressed nerves. Now that's a useful knowledge sharing, I must say.

We downloaded the First Eat app to know more about it. (Thanks to the free Wi-Fi. Okay no body can ever say
Garden Salad
no to free WiFi, so stop smiling, okay?) The drop down in the app shows delivery places in Gurgaon at major points like  Guru Dronacharya and MG Road Metro station, Cyber City, Udyog Vihar & DLF Phase 1,2, 3 etc. (Oops my workplace is not listed. Somebody please do something for the underdeveloped Gwal Pahari which is called BPL- Below Poverty Line area) In the next 6 months they pan to expand to whole of Delhi NCR. Desktop version and phone ordering would be available soon.

Users can place the order from from the app starting 8 am till 6 pm. There is no minimum order :-) Yay!

First Eat also has collaborated with Ola Shuttle. The passenger can place an order before boarding the shuttle and collect the order at the mentioned dropping points. What an idea sirji!

Fellow bloggers

Healthy discussion flowed in over healthy breakfast and the session ended with pictures & goody bags personalized with our name tags. Warm gesture that was!
Good quality + assured health= Happy professional , since a healthy mind resides in a healthy body. At least my life is sorted with First Eat!

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