|Baba Silver Coated Elaichi|
Tuesday, July 22, 2014
Baba Elaichi, one of the oldest brands in mouth freshner industry, has pioneered the concept of “freshness”. It has brought a revolution in the industry with innovative products, and Baba Silver Coated Elaichi is one of them.
The round shaped red colored box was sent to me to experience the product and review it. The little elaichi seeds dipped in silver have a strong distant aroma. The moment I opened the little box, the air bloomed with lovely aroma which attracted few colleagues of mine from quite a distance. The greedy lot came to me sniffing the air and asked “Who’s got elaichi?” (Yes you are greedy and I am not sorry to call you so).
I shared the little cardamom seeds with few colleagues. “How is it?” was my question, to all those who tasted it. “Nice and refreshing” was the common feedback from all, and I totally agree!
The silver coating makes the product look premier and also imparts sweetness. Once the sweet dissolves in mouth, the elaichi grains do the rest of the magic. The tiny seeds are mixed with saffron that tend to give you a royal feeling. (After all saffron is an expensive ingredient). Saffron holds a very important place in the Indian spices market for mouth freshening, besides cardamom. Together they are used in oral heath to cure ulcers and infections of mouth & throat! I give an extra point to this non toxic product with a medicinal value.
The aroma is wonderful and it rejuvenates your breath, especially after meals. Now I don’t have to look around for chewing gum or mints. Popping in few elaichi seeds refreshes your mouth instantly. Unlike chewing gums which have to be fished out of wrappers or supari from small packets, Baba Elaichi is packaged in a box. No wrappers/packets messing around! Once you finish the product, you can use the box to refill it or store something else. (Okay, this is my idea to keep the environment clean. Lesser plastic/wrappers, cleaner is environment)
And love birds don’t have to worry about bad breath anymore. The flavor lingers in mouth for quite some time. Baba Elaichi makes them kiss ready ;-)
The packaging is unique, almost weightless and compact. You can easily carry it in your hand bag daily. (I have hidden it in my office drawer though) The red box has an advanced “click-clack” technology wherein you push the lid from top to open the box, and press the sides to close it. The air tight box keeps the elaichi seeds fresh. The number of times I open it, fresh aroma greets my senses.
The only turn off for me was to close the lid. One has to make several efforts to push the sides of the lids in order to close it.
Due to its distinctive blend, taste, and the power to exhilarate your senses, it is making waves in the market. I found my perfect mouth freshener in form of Baba Elaichi. Kudos!
Look and feel- 4/5
A repeat use? Definitely yes!
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