Tuesday, May 9, 2017

RAW PRESSERY: Delhi Chapter

Summers multiply the need of hydrating our body frequently. Since water alone is not sufficient to quench your thirst and replenish the lost minerals, there has been a consumer shift towards cold pressed juices.


With health consciousness as a priority these days, Rakyan Beverages launches new variants of cold pressed juices under the brand RAW Pressery, which promises : RAW, AND NOTHING ELSE.

In a Blogger Haul organized in Delhi on 7th May, 2017, RAW displayed the new varieties added to it's portfolio. It is the only brand in India to sell bottled sugarcane juice. Besides this, RAW Pressery has a large variety of juices like pomegranate, guava, Valencia orange and many more.

The event kick-started with interactive session of bloggers over refreshing coconut water. The drink was perfect for the hot weather soaring up to 44 degrees centigrade that day.

The bloggers were put through a blind test. They made to taste RAW cold pressed juices along with other brands and were asked to guess the juice from former. Almost all bloggers made accurate guesses. The cold pressed juices from RAW indeed tasted fresh and nice.
Announcing the blind test

They claim: No added sugar or preservatives. The juices are a healthy mix of 3-4 fruits & vegetables which cleanse, tone, trim and detox your body. On days if you skip eating or choose to flush out toxins with juices, you can have the whole detox pack which specifies the time of consumption on the bottles.

RAW Pressery has also launched ready to consume cold soups in variants of mix veggies and tomato.

The chef on board Thomas Blanchard prepared healthy summer salads and soups with Raw cold soups and items easily available at home. The bloggers engaged the chef in getting quick tips on healthy eating and cooking.

As a part of their CSR and brand promise to clean the environment, RAW initiates collecting the plastic bottles from your home and convert them into wearable fashion apparels. A great initiative indeed! 

About Raw Pressery 
The brand RAW Pressery started its journey in 2013 with home deliveries in Mumbai & Pune. From partnering with retail giants and airlines, RAW cold pressed juices grew from from 8 juices to a large variety of 18 along with soups and boosters. They are available on Big Basket, Grofers, Nature's Basket. You can subscribe from the website https://www.rawpressery.com/ 

Raw Pressery in News-

April 2017 saw a star studded media launch with actress Jacqueline Fernandez, who invested 3.5 crores (INR) in this brand. With this she also becomes the only celebrity in India to invest in a consumer goods brand.