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Friday, August 28, 2015

FitBit Bloggers Meet

Blogger meets by Indiblogger are always fun, well organized and substantial. We eagerly look forward to such brand engagement activities because of the knowledge we are enlightened with, networking with great bloggers and take a break from hectic schedules. Post successful meets like Wordup, AmbiPur, Nokia, Dove and many more, FitBit anticipated a successful bloggers meet and joined hands with Indiblogger.

For beginners, FitBit is a San Francisco based company that makes wearable fitness bands which monitor your fitness. On 25th August, the Oberoi ballroom bustled with fitness experts, physical trainers, media and bloggers waiting for the event to begin at 11 am. Thankfully I made it in a nick of time with fellow blogger Ruchi. Show host Archana Vijaya savored all attention as she hosted the show in her smart blue dress. Importance of fitness and ways to keep fit was then introduced by Jamal Shaikh, editor Men’s Health Magazine. (He is cute :-)

Woody Scal
With Jamaal and Ruchi
FitBit Chief Revenue Officer Woody Scal then spoke about the company and the products they have launched in India. His presentation opened with a concern on growing obesity in the United States. Also, health reports have shown a trend of weight gain among many Indians, making them obese and pushing them towards various health risks, including cardiac arrest. That’s where FitBit fits in with their tagline “Discover a whole new world of fitness” where they bring a range of wearable bands. The slim wrist bands track the number of steps you take, number of active minutes, counts the calorie you burnt. Not only that, it also tracks your sleep hours, quality of sleep and wakes you up with silent alarm without disturbing your partner. You can sync your stats to your mobile, see real time progress and help you challenge your buddies to achieve fitness goals. Fitness routine turns absolutely fun with these FitBit bands.

The bands are categorized as
–Zip, One, Flex and Charge- For everyday fitness- Ranged between 4000 to 12999 (With basic features catering to daily activities like walking or light jogging, people like me who don’t do strenuous exercise)

-Charge HR- for active fitness- Priced at Rs.13,000  (Suits people who workout daily or are active in gym or running)

-Surge- for performance fitness - Priced at Rs. 20,000 (basically suits professionals or sportsmen) A detailed comparison of features is present in - https://www.fitbit.com/in/compare

Selfie with tech Guru Raiv Makhni

Post Woody’s detailed presentation, Tech Guru Rajiv Makhni took over the show. Any gadget launch is incomplete without the expert’s words. He infused energy among the audience with his wit and questions to all. Jamal and Rajiv together engaged the audience quite well. They invited two FitBit promoters on stage with their Fitbit bands asking them to workout. Real time stats was displayed on screen for us. The session was thorough fun and enjoyable. It ended with questions from audience to Woody followed by networking lunch. No Indian food in lunch disappointed many like me. We settled for cakes, spring rolls, pastries, cookies, sandwich and juice.
Photo-bombed Shwetabh
Got to meet many wonderful people during that time. Its always nice to catch up with old friends Dipali SharmaShwetabh Mathur,  Dr Manoj DubeyRahul PrabhakarYogita Agarwal, Judy . Photobombed Shwetabh and I promise I will do that every time! Was introduced to the lovely Dr Mandira Adhikari and Dr Preeti Chauhan. Dr. Mandira had recognized me through my photos and met me like an old friend. A good observation she has!
Had I stayed back a little longer, I would have met Shraddha Kapoor and Tiger Shroff who were invited during the press meet of FitBit in the second half. 

The Fitbit brand launch was overall exciting and the products too are of my interest. I exercise moderately every day. So I feel, the bands are a good way to keep a check on fitness level. If only they were a little discounted for the Indian market. Another limitation of the bands is they aren’t water proof. A little disappointing for swimmers here.

We happily headed home with Fitbit Tshirts, dreaming to own one band soon. The products are available on Amazon.in for now. Go find  your fit!

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